Bath & Body Works Hops Into Spring With Joy-Filled PEEPS Collaboration
Bath & Body Works is welcoming spring with a playful collaboration with PEEPS®, the iconic Marshmallow treat synonymous with Easter. The limited time collection adds a sweet dose of color and fun to Easter and spring celebrations. The collection will be available to Bath & Body Works loyalty members online beginning Sunday, March 1, and to all consumers Monday, March 2 in stores and online across the U.S. and Canada.
A go to destination for feel good gifting, Bath & Body Works makes the season even more joyful with a curated assortment perfect for baskets, hostess gifts and spring celebrations. The Bath & Body Works x PEEPS® collection spans body care, home fragrance, décor and accessories.
Known for its leadership in gourmand fragrance, Bath & Body Works brings its expertise to the collaboration by transforming a fan favorite treat into a true to life scent experience. Developed in partnership with world class perfumers, the collection captures the unmistakable sweetness of PEEPS® in fragrance form.
The brand-new scent, Peepin’ It Real, features notes of fluffy Marshmallow, sugar crystals and whipped vanilla, delivering a soft, sweet and comforting fragrance that channels everything fans love about PEEPS®.
The collection includes ultimate hydration body cream, body wash, fine fragrance mist (full size and travel size), shapeable soap, lip gloss, single wick candle, foaming hand soap, PocketBac hand sanitizer, Bunny backpack, Bunny tote, Bunny socks, Bunny tray, candle pedestal, car diffuser and coin purse.
“We are so excited to partner with PEEPS®, an iconic symbol of spring,” said Kristie Lewis, senior vice president of merchandising. “This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel good way to celebrate spring’s happiest moments.”
“PEEPS® has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way,” said Caitlin Servian, brand manager for PEEPS®. “Partnering with Bath & Body Works allowed us to reimagine our iconic Marshmallow treat beyond the candy aisle, creating playful, feel good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!”
For more information about the new Bath & Body Works x PEEPS® collection, visit bathandbodyworks.com.
