Chili’s Introduces Ad Campaign Making Fun of Ruth’s Chris “Business Casual” Dress Code
Chili’s recently introduced a new advertising campaign that pokes fun at a recently-updated dress code policy at an upscale restaurant chain, calling out to customers who want to dine out without needed to get dressed to the nines.
Ruth’s Chris Steak House has updated their dress code to “business casual,” which they outline on their website. The policy reads as follows:
BUSINESS CASUAL – PROPER ATTIRE REQUIRED PLEASE.
Kindly remove all hats when entering the restaurant. Guests wearing ball caps are asked to dine in the bar/lounge.
The following attire is not permitted in our dining rooms:
Gym wear, pool attire, tank tops, clothing with offensive graphics or language, revealing clothing or exposed undergarments.
Chili’s, a mid-range casual dining chain, took advantage of some of the blowback Ruth’s Chris has experienced about their policy, revealing a much less restrictive one for their customers:
“The only dress code at Chili’s is that you have to be dressed,” the restaurant chain announced on social media.
Of course, one could argue that one would expect diners at an expensive, upscale establishment to dress appropriately, but the majority of people seem more comfortable being…well, comfortable when eating out. And in that case, Chili’s welcoming you, sweatpants and all.
