Chipotle Kicks Off 2026 FIFA World Cup Tournament With First-Ever Matchday Bogo For Fans Wearing Soccer Jerseys
Chipotle Mexican Grill is bringing soccer fandom to its restaurants across the U.S., Canada and U.K. this summer with its first-ever Matchday BOGOOpens in new window. On June 11, after 3 p.m. local time, fans wearing a soccer jersey to Chipotle restaurants can score a buy-one-get-one (BOGO) free entrée, while celebrating this summer’s premier international soccer tournament.
Inspired by the Global Game: Chipotle’s First-Ever Soccer Jersey
Chipotle is also unveiling a limited-edition soccer jersey inspired by global soccer culture and modern streetwear. The front of the jersey features “Real Chipotle,” inspired by the use of the word “Real” in some of the sport’s most iconic club names, a term that conveys legacy and prestige. At Chipotle, “Real” reflects the brand’s purpose and commitment to Food with Integrity. The back of the jersey features the number 53, representing the number of Chipotle’s ingredients, blending performance-inspired style with details rooted in the brand’s real food values.
Only 53 jerseys will be made available exclusively through the Chipotle Rewards Exchange for loyalty members in the U.S., with winners receiving their jerseys ahead of the tournament final. Chipotle Rewards members can exchange 10 points for a chance to win a jersey from June 10 through June 24. Fans can sign up for Chipotle Rewards at www.chipotle.com/rewardsOpens in new window and earn free Chips and Guac with a qualifying purchase after joining.
“Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. “We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.”
The Matchday BOGO builds on Chipotle’s fan-favorite jersey promotions, including this year’s Hockey Jersey BOGO, which became the most successful jersey-themed offer in the company’s history.
Rewards Members Score More
Chipotle Rewards members who participate in the Matchday BOGO will unlock an exclusive digital badge through Chipotle’s newly reimagined “Rewards on Repeat” program, which offers members more frequent rewards and greater flexibility. Guests must scan for Chipotle Rewards at the register to score the limited-edition badge.
Supporting Soccer Beyond Matchday
Chipotle continues to invest in soccer communities through grassroots fundraising initiatives across North America. In 2025 alone, the brand supported nearly 1,500 local soccer fundraisers, donating more than $225,000. Since launching its fundraiser program in 2015, Chipotle has supported more than 14,000 soccer fundraisers and contributed over $3.5 million to local soccer organizations.
