HERSHEY’S Teams Up with Team USA for Limited-Edition Chocolate Medals During the Olympic Winter Games
During the Olympic and Paralympic Winter Games Milano Cortina 2026, the Hershey’s brand will celebrate happiness as the real gold, through its new creative campaign, Hershey’s. It’s Your Happy Place. The platform features five U.S. Olympic and Paralympic athletes, sharing their stories of finding happiness, beyond the podium. Turning happiness into a keepsake, Hershey’s will also introduce limited-edition chocolate medals, as happiness deserves a medal.
“Happiness is in the moments and experiences we share, not just the milestones we reach,” said Stacy Taffet, Chief Growth Officer, The Hershey Company. “Hershey’s is fueling the brand’s momentum through what matters most: bringing people little prized moments of their own gold. Our new campaign connects consumers to the excitement of the games and reminds them happiness is within reach – even as a chocolate medal.”
As a proud supporter of Team USA, Hershey’s teamed up with five winter Olympic and Paralympic athletes and their families for this, including:
- Brenna Huckaby (Para Snowboarding, four-time U.S. Paralympic medalist)
- Erin Jackson (Speedskating, U.S. Olympic gold medalist)
- Hilary Knight (Ice Hockey, four-time U.S. Olympic medalist)
- Jason Brown (Figure Skating, U.S. Olympic bronze medalist)
- Jordan Stolz (Speedskating, U.S. Olympian)
Through a series of personal and authentic anecdotes, these athletes, along with their families, showcase how happiness is not only found in winning, but in everyday moments along their journey. These everyday rituals, small victories, and shared experiences matter just as much, and are the ultimate reward. To bring these stories to life, Hershey’s interviewed athletes’ families first – asking what they wished most for them. The answer was unanimous: happiness. Families reflected on childhood memories, traditions, and the moments that shaped who these athletes are today. Those messages were later revealed to each athlete, capturing genuine, unscripted reactions, before surprising them with their families on set.
Hershey’s. It’s Your Happy Place. is Hershey’s first major creative campaign in eight years, launching ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026, when optimism and human connection are in the spotlight. Debuting with “Happiness Is the Real Gold” through creative, social and digital executions, the platform sets the tone for a year of storytelling inspired by real life – reinforcing Hershey’s enduring role as an iconic part of everyday moments and a familiar source of happiness.
To further resonate the message of the campaign, Hershey’s will produce limited-edition Hershey’s chocolate medals, crafted with embossed designs and wrapped in gold foil. During Milano Cortina 2026, the brand will “medal” everyday moments of real gold, on and off the podium, that overflow with happiness. From viral reactions to everyday celebrations, Hershey’s chocolate medals will honor fans and athletes alike. On February 7, the first 400 guests at Hershey’s Chocolate World, in Hershey, PA at 9 a.m. and Times Square at 10 a.m., will receive a free, exclusive Hershey’s chocolate medal. The limited-edition chocolate medals will drop on February 13, 2026, on Tik Tok Shop and on February 14, 2026, at The Hershey’s Store, while supplies last. Follow Hershey’s on Instagram and TikTok for additional information and exclusive content.
