Producers Can Now Ship Cider, Mead and Liquors Directly to Customers in New York
A new law in New York State allows small craft makers of cider, mead, and other alcoholic beverages to ship their products directly to consumers within the state and beyond. The bill, sponsored by members of both parties in the state Senate, was signed into law on Monday by Gov. Kathy Hochul and specifically authorizes the direct shipping of alcoholic beverages.
Craft cider and spirit producers across New York State are celebrating a significant win with the recent passage of legislation that expands their ability to reach consumers directly. Historically, these small-scale manufacturers have struggled to gain access to traditional wholesale distribution channels, often finding themselves at a competitive disadvantage compared to larger producers. However, with the new law permitting direct-to-consumer (DTC) shipping, these local businesses now have an essential tool to build brand loyalty and connect with consumers who appreciate the unique flavors that define New York’s craft beverage industry.
“This is a win for our producers, the consumers who will now be able to safely enjoy quality craft spirits from all over the state, the farmers who provide our most important ingredients, and the hospitality and tourism businesses in all our communities,” New York State Distillers Guild Executive Director Teresa Casey said.
The new legislation promises greater access to high-quality, locally-made products for consumers. As demand for craft beverages continues to grow both in New York and nationally, this law is set to drive even more interest in the state’s offerings. New York, home to the largest number of craft cideries in the nation and second only to California in the number of distilleries, is now further cementing its position as a leader in the craft beverage industry.
The new law levels the playing field for cider and spirit producers, granting them the same DTC shipping privileges that wine manufacturers have enjoyed for nearly two decades. The legislation also includes safeguards to prevent underage access to alcohol and ensures proper tax collection, mirroring the responsible sales practices established under existing DTC wine shipping laws.
This shift from temporary to permanent law is a direct result of the COVID-19 pandemic when New York’s craft manufacturers were granted temporary DTC shipping privileges to help them weather the economic downturn. The success of this initiative, with no recorded violations, demonstrated that direct shipping could be done safely and responsibly, leading to its permanent codification.
“This is a lifeline for many struggling distilleries and cideries throughout the state,” said New York Farm Bureau President David Fisher. “This will help strengthen the fruit, grain and potato industry in New York and is a huge win for agriculture.”
Photo by Craig Adderley.
