Starbucks Continues To Go All In On Protein With New Bottled Coffee & Protein Beverages
Starbucks is bringing protein to the grocery aisle with a new line-up of ready-to-drink (RTD) Starbucks Coffee & Protein beverages that blend premium Starbucks® coffee with 22 grams of complete protein, 5 grams of prebiotic fiber, five vitamins and minerals and just 2 grams of sugar. Launching March 23, these delicious beverages tap into the growing consumer demand for protein and “levels up” the morning coffee routine with purposeful ingredients – in a way that only Starbucks can.
Available in two delicious flavors, Classic Caffè and Caffè Mocha, Starbucks® Coffee & Protein is rolling out in grocery and convenience stores and online nationwide for a suggested retail price of $3.99 per 12 fl. oz. bottle.
- Starbucks® Coffee & Protein Classic Caffè: Bold coffee flavor layered with protein for balanced richness and a satisfying boost.
- Starbucks® Coffee & Protein Caffè Mocha: Rich cocoa combined with Starbucks coffee and protein for a smooth, delicious sipping experience.
“Consumers are looking for wellness solutions that fit seamlessly into their morning routines,” said Brian Smith, senior director, Brand Marketing, North American Coffee Partnership. “Starbucks Coffee & Protein delivers both great taste and nutrients, offering 22 grams of complete protein and 5 grams of prebiotic fiber in a convenient, ready-to-drink bottle that supports busy lifestyles.”
Developed through the North American Coffee Partnership (NACP), the longstanding joint venture between Starbucks and PepsiCo, the new RTD Starbucks Coffee & Protein combines the quality Starbucks coffee customers know and love with the protein they want and added nutrition they’re seeking, making it easy to level up their morning routine.
Leveling Up the Morning Routine
There is a growing demand for drinks that do more, and protein is a top dietary priority for American consumers, with 80% of Americans prioritizing the nutrient in their diet daily.* However, with 54% of consumers overall also seeking foods and beverages high in fiber,** many are looking beyond a single nutrient and taking a more holistic approach to digestive wellness. Starbucks is elevating the traditional morning coffee routine with RTD Starbucks Coffee & Protein.
Last fall, Starbucks coffeehouses introduced Protein Lattes and Protein Cold Foams to the permanent menu across the U.S. and Canada. RTD Starbucks Coffee & Protein expands the coffeehouse’s mission to innovate and deliver modernized beverage options for customers.
In addition to RTD Starbucks Coffee & Protein, Starbucks will be rolling out several new beverages designed to provide more options for those seeking lighter or reduced sugar beverages. These include:
RTD Starbucks® Iced Espresso Lite Chilled Multiserve
RTD Starbucks® Iced Espresso is now available in a Lite version for coffee lovers seeking a delightful morning indulgence, without compromising their wellness priorities.
Delivering rich flavor, now with zero added sugars and 90 calories per serving, customers can find RTD Starbucks Iced Espresso Lite Chilled Multiserve in Vanilla Latte and Caramel Macchiato flavors available now where groceries are sold for a suggested retail price of $7.49 per 40 fl. oz. bottle.
RTD Starbucks Doubleshot® Energy Zero Sugar
Starbucks is reimagining the original RTD Starbucks Doubleshot® Energy beverage with the new Starbucks Doubleshot® Energy Zero Sugar, a zero-sugar coffee energy drink that delivers the same bold coffee taste and energizing boost customers count on to power their day, now under 100 calories per can.
Available beginning March 23 in two delicious flavors, including French Vanilla and Dark Chocolate, for a suggested retail price of $3.59 per 15 fl. oz. can.
RTD Starbucks® Frappuccino® Lite Drink Chocolate Hazelnut Gelato
Starbucks indulgent RTD Frappuccino® Lite drink line-up has a new flavor – Chocolate Hazelnut Gelato.
The new beverage is a 100-calorie version of the iconic beverage customers love with deep, velvety chocolate flavor accented by rich hazelnut, and creamy texture, with no added sugars. It’s the newest addition to the Frappuccino® Lite drink line-up, which includes Sea Salt Caramel Gelato, Creamy Vanilla Gelato and Double Chocolate Gelato. Available beginning March 23 for a suggested retail price of $2.99 per 9.5 fl. oz. bottle.
