Patchogue Chuck E. Cheese Getting a Next Gen Facelift
Chuck E. Cheese is getting an update for the ages. The decades old entertainment center is undergoing a transformation inside and out.
The chain has been updating locations across the country over the last few years and now it’s Long Island’s turn. The location in Patchogue on Sunrise Highway has applied for a facade change to conform with corporate guidelines, according to Brookhaven Town records.
The application says it is seeking “exterior modification to existing building including painting and lighting replacement per corporate standards.”
Plans for the new facade at the Patchogue Chuck E. Cheese. Photo: Brookhaven Town.
According to a story in trade magazine Restaurant Business, the new branding at 470 locations in total is meant to “cater to tech-savvy Gen Alpha kids and their always-on-the-clock parents…”
The company is adding “more games, updated technology enhancements throughout each location, and innovation within its operation for greater guest benefits,” according to a statement released by parent company CEC Entertainment.
“To meet the shifts in consumer demands, the company is upping the game to continue to be the destination for ‘eatertainment’ for the whole family,” they said.
With nearly half its entire fleet remodeled already, the brand is on track to remodel another 100 locations across the nation in 2023.
In addition to its remodeling, Chuck E. Cheese has been licensing its brand, including a Pop! Retro Chuck E. Cheese vinyl figure and a partnership with NASCAR racing team Hendrick Motorsports unveiling a custom car design.
“Like so many others, I grew up looking forward to every trip to Chuck E. Cheese,” said Jeff Gordon, a four-time NASCAR champion and vice chairman of Hendrick Motorsports.
Location: 121 Sunrise Hwy, Patchogue.
Example of a completed upgrade to Chuck E. Cheese with new facade. Photo: Brookhaven Town.
